“Don’t let fashion become garbage”. That’s the slogan of H&M Conscious. Every year, thousands of kilos of textile end up in the garbage, while at least 95% can be re-used. H&M wants to decrease the impact the fashion industry has on the environment and therefore launched an initiative to collect old clothes with the goal of using them for a new purpose.
Turn in your old clothes for discount
You can hand in any of your old clothing and give them a second life – even if it’s ripped, torn, or just extremely 2006 ;). It does not have to be H&M clothing, but it can be of any brand. Everything will be sorted and used for either of these four purposes:
- Second-hand sales. Those lovely jeans that you don’t fit in anymore (either because you’ve gained muscle or you’ve shrunken a size) can be worn and loved by someone else!
- Recycling. Your favorite but worn-out top will live a second life as textile fiber or could be used to produce other products like isolating material for the car industry.
- Re-using. Sometimes your not-so-fashionable-anymore babies can be processed into other products, like cleaning cloths.
- Producing energy. If all of the above are not an option for the batch you’ve turned in, it will be used to produce energy with.
So what’s in this for you except for the karma points? You get a discount of 15% on your next purchase for every full bag of clothes you turn in. At the moment, every H&M store in the Netherlands is participating, and more and more stores abroad are joining since the fall of 2013.
Personally, I love this initiative and I’m going there today to turn in a big full bag of old clothes. More space in my closet, giving them a new life ánd getting a discount on that sport top I’ve been wanting for a while!
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