My quest to Global Ambassador Adidas by Stella McCartney

"It is beyond my wildest dreams to be able to collaborate on a global level with Adidas, the leading sports performance brand, and Stella McCartney, a pioneer to women's fashion and style. I am honored to be a part of their family. Fitness is art, and together, our marriage of movement, performance, and fashion will create a new standard. The sky is the limit!” – Nicole Winhoffer

Being able to turn off the thinking mind
Fashion, fitness, dance, expression, and movement have been in my life since I was a little girl. Anything that ignited my imagination and curiosity lead me closer and closer to my art fitness fantasy. As a child, I was enrolled in art and painting classes aside from dance classes.  Art, music, dance, and theater quickly became my passion.  Engaging in these activities, I felt the most free: there were no rules, no right or wrong, just what I believed, what I felt, and what I wanted to express.  As I studied my favorite artists: Degas, Dali, Balanchine, Joseph Pilates, Des Cartes, Valentino, Helmut Newton - I learnt that these artists were driven by their imaginations.  They were able to turn off the thinking mind and connect to a higher level of consciousness through their art.  I found this same connection through movement, dance, fitness, and music.

In my teens, I began designing my own leotards and costumes for dance class.  I grew a passion for fashion and was always reading fashion mags to see the latest trends and what was fashionably fun.  I wanted the same feeling when I danced ! I wanted to stand out and also be able to wear something that represented my personality- not just something I was forced to buy in a store.

My body is infinite and has no limitations
My dancing and love for fashion lead me to NYC where I began training heavily in new fitness philosophies.  Aside from my background in dance, sports training, and anatomy, I was curious about what hadn't been proven, what wasn't accepted.  This was interesting to me, I always pushed my body in new ways.  It is infinite and has no limitations.  In this respect, I gathered information that helped me to create my own method of fitness that I could use to be whole, fit, happy, and at peace.  This includes eastern philosophies in mediation, acupuncture, ballet, reiki, chromotherapy, and the 5 senses.  The human body already contains all the infinite intelligence it needs to get well and become balanced. It is society and the thinking mind that clouds this innate primal gift we contain, so I wanted to see just how close I can come to connecting to the higher level of consciousness and how to teach others this.

A higher level of being
I created the NW Method to give people freedom in the bodies and minds and spirits- leading them to a powerful, happy, and balanced life.  Through movement, music, the arts and fashion, anything that ignites the imagination allows the body to move closer to a higher level of being. Over the course of 5 years, I have worked with Madonna, Stella McCartney, Rachel Weisz, Mya, Abbie Cornish, Andrea Riseborough, Steven Klein, and many many people around the world.  I am able to apply new approaches to my philosophy based on my clientele which always makes my job interesting.

Chic, simple and bold
Growing up in a family of soccer players (father and 3 little brothers), Adidas was a household name in the Winhoffer home. Tracksuits, jerseys, sambas, and sneakers were common every day workout attire.  Aside from my soccer family background, MTV and music was my passion - and of course the hip hop and rap music videos were flooded with the Adidas 3 stripes. Being a dancer, adidas has always been in my wardrobe... Chic, simple, and a bold statement... You can never go wrong!

Global Ambassador Adidas by Stella McCartney
About 5 years ago I met Stella McCartney as a client.  We trained together and she is wonderful! She has a clothing line adidas by Stella McCartney which makes beautiful, sexy, functional clothing for the female woman. Finally! A brand that I don't have to sacrifice style for to have a good workout! I thought, here we have this amazing clothing line, and here I was: having a passion for movement, expression, and fashion. We could collaborate!

I am the global ambassador to Adidas by Stella McCartney thanks to Stella and the Global Adidas Team.  Together we will create new workouts, I will showcase the new apparel from her new upcoming seasons, and also appear in new public opportunities to teach people my philosophy in mind, body, and soul.

Source image: Getty Images

‘It’s really exciting to have an opportunity to work with a woman that lives and breathes every moment of what she does and uses health and fitness in a way that inspires others. I am thrilled that she is joining the adidas by Stella McCartney family.’ – Stella McCartney

Nicole will be involved in creating unique training sessions as well as attending both global and local events for adidas by Stella McCartney, sharing her knowledge in new training techniques to bring its performance and style credentials to life for both media and consumers.

Nicole continues to work with a portfolio of worldwide celebrities which is testament the effectiveness of her approach. She counts Stella McCartney as a personal training client, and her natural affinity with the values at the heart of adidas by Stella McCartney make her an obvious choice to inspire its fans.