We are so very proud of our little sister Jogha. This week Jogha is launching its fourth collection: the Limitless Collection. Jogha celebrated its first birthday in November and has grown from a start up to a grown up brand of 45,000 dedicated Jogha Girls. This is reflected in the more mature appearance of the Limitless Collection. Like previous collections, the line consists of prints that you can combine with each other. This time, the prints are more subtle and the focus is primarily on the natural colour palette.
45,000 JOGHA GIRLS
Jogha arose from the needs of modern women who choose quality and style when it comes to their sports outfit. Fit Girls who want to look good and want to get the most out of themselves; during exercise and after. A total of 45, 000 women have joined this movement and represent the brand as dedicated ambassadors: the Jogha Girls. You proudly share your work-out mood, gym looks, selfies and victories on Instagram in your favourite Jogha outfit. Really, it’s so awesome to see! Thanks to your feedback, the Limitless Collection came about: a colourful collection with subtle prints.
Once you Become Fearless, life Becomes Limitless
Each collection of Jogha is a statement in itself, and all items can be infinitely combined. The Limitless Collection steals the show with four new prints: Survivor, Epic, Royal and Free Spirit. The prints are complemented by two new solid colours: Khaki and Bordeaux. Your favo styles remain of course, but with the new prints and colours they get a completely new look. Especially for the cold Dutch winters, and the long Dutch legs, the tights from Jogha are made extra long. As with the previous collection the Muscle Tees are produced using the DryDye technology. This is a waterless technique that uses air instead of water; per shirt this saves at least 25 litres of water. Cool, right?
Starting today, the collection is available on www.jogha.com. We are very curious which new print is your favourite?