Free Jogha Girl bag with every order!

Heeyaa Fit Girls and fashion lovers! Are you all ready for a new sports outfit? Do you want to grow your already impressive collection? Or are you just in the mood to treat yourself a bit? Then this is the perfect moment to get it done, and bring home the new Jogha collection! From today onward, you can get a one of a kind Jogha Girl bag with every order. Completely free. Don’t wait too long, because once they’re gone, they won’t be restocked! 

Jogha presents: The Supernova Collection

Have you already seen The Supernova Collection? Our stylish sister Jogha has come out with four new prints that will kick start your workouts! Whether you love working out in basics, or want to shine in an eye-catching outfit, the choice is yours.  My favorite? The Fierce Active Leggings! The stitching emphasizes your natural shape and stays in place thanks to the high waistband. Super handy if you’re busy squatting in the weight room!

 

free jogha girl bag

 

So. Are you in for a new active wear outfit?  Would you like to catch the eye of everyone when you walk into the gym? Do you simply want to spoil yourself? Then order your favorite Jogha item, and don’t miss out the chance to get the free Jogha Girl bag along with it! (while supplies last)

Jogha Presents: The Supernova Collection ★★★

Stop whatever you’re doing. Cancel your plans to meet up with the girls for dinner and invite them over instead. Let them know to bring their laptops/tablets/smartphones because.. The Supernova Collection is now online and shopping is always fun with friends 😉 ! Our baby is fi-na-lly ready to rumble, and you can NOW put it in your shopping bag.

Jogha is back with a brand new Spring/Summer collection, that is fiercer and more expressive than ever before. Curious about the prints? Head on over to the webshop, or see them in person between 26th April and 1 May at the Pop Up Shop in Amsterdam!

You are the Supernova

We know exactly how tough it is to achieve your fitness goals! It’s an uphill battle that requires you to fight, fight, and fight some more… and that’s all the more reason for you to show off how far you’ve come. Don’t be afraid to stand out, and let the world see those gains! That’s what this collection is about, an ode to all the powerful women. The four prints: Fierce, Impulsive, Radiant and Reckless motivate Fit Girls all over town to push their hardest. From eccentric designs to the strong basics, The Supernova Collection has items suitable for all the different kinds of sport chicks out there. Check out which items are your taste, and get ready to kick some ass!

The Supernova Collection

The Supernova Collection

The Supernova Collection

The Supernova Collection

The Supernova Collection

Supernova Collection

The Supernova Collection ft. Jogha Pop Up Shop

Already spotted an item that drives you wild? Then don’t miss out the chance to browse the collection in real life, try them out, and of course, take them home with you! From 26th April to 1st May, there will be a Pop Up Shop in the heart of Amsterdam (Huidenstraat 13). There you can get The Supernova Collection along with items from the older collections (with up to 70% off). Another bonus: If your order is above 150,- then you get the chance to go home with a super stocked goodie bag!

For those outside of The Netherlands, worry not. Jogha ships their products worldwide. 😉  The only continent they haven’t hit is Antarctica, so.. Fit Girls living in Antarctica, this is your chance to be the first!

So, are you ready for your new Spring/Summer sport outfit? After seeing the first items, are you thinking yes, I could use a new pair of tights? Are you ready to give your fit life style a nice kick start?! Then surf the Jogha site, or come meet us at the Pop Up Shop (Opening Times: Tues, Wed, Fri till Sun 09:00-19:00, Thurs 9:00-21:00)! Happy shopping!

Jogha and denim: wearing sportswear everyday

At #FITGIRLCODE HQ, it’s not a surprise if I walk into the office to see many wearing their workout clothes typing away on their laptops. Working a 9-5:30 means that most of our exercise happens right after work. And if you want to get home to eat dinner before you starve, it makes sense that you’d want to make the transition from work to workout as quick as you can. The solution: wear as much of your gym gear as possible. 

Making sportswear fashionable

It (sadly) wasn’t always easy or socially acceptable to wear workout clothes all day long. Solid color tracksuits don’t exactly seem very suitable for the office, for instance, but there’s been a lot of changes lately that make it possible to wear your active wear on an everyday basis. Designers are incorporating the necessary components of active wear like breathable and quick-drying fabric, into their most fashionable clothing.

wearing sportswear everyday

This still doesn’t mean that any and every workout wear is versatile enough to pull off a chic and sporty look. But then again, those aren’t Jogha. With the truly fashionable prints, they make it possible to make the switch from professional casual to crossfit queen or kickass yogi.  Curious how this can work for you? Not to worry, we did all the thinking already. Two words: Jogha + Denim. This is really the little brainchild of Katrin who walked into the office last week wearing these tights and a denim shirt. Seriously, a match made in heaven. Check it out for yourself.

wearing sportswear everyday

Benefits of putting on your Jogha every single day?

Personally, it acts as a push for me to actually go do my workout. If I’m already in the sports bra and leggings, then I might as well be active in them. And of course, it’s just so comfy. Whether you’re out picking up some groceries, working at the office, or even meeting with some friends for brunch, the sportswear is stylish enough to save you from having an extra duffel bag to tote around, while still being a subtle reminder that you’re a woman committed to her fitness.

wearing sportswear everyday

The sportswear you get from Jogha is created in such a way that your body is sculpted for the perfect fit and incredibly supported. Comfort is guaranteed to push you to realize your full potential in whatever activity you decide to do, and it’s fashionable too. So go ahead and mix and match your Jogha to take this stylish support from the gym into your everyday wear.

Do you like how we rock it and want to experiment yourself? Then we’ve got good news for you. Starting today Monday 14th, there will be 30% off selected Jogha items.  So, don’t wait till it’s too late! Get your pieces and hashtag #joghacom on your Instagram pic so we can see what you came up with. 😉

Jogha #whyimfearless Giveaway!

Now that we have given you sneak peaks into the new Jogha collection that is sure to wow you, we have one last big surprise…

THIS.IS.BIG.

The Fearless collection

Jogha’s second luxury sportswear collection, the Fearless collection, will be available for pre-sale starting August 1st. This line is designed to encourage women to find their optimal healthy lifestyle, whatever that means to them, in a fearless way. Jogha is so excited about this new collection that they have decided to do something very special for you, because it is you who inspire this collection and make Jogha possible.

Win an outfit!

Jogha is holding a contest on Instagram to learn more about what makes you fearless, so they are asking you to tell your story by using the hashtag #whyimfearless. You have the chance to win one top and one bottom from the Jogha Fearless collection. All you have to do is:

  1. Follow @joghacom on Instagram
  2. Share this post and tell us your story: make sure you use #whyimfearless and mention @joghacom in your post!

#giveaway logo

Important information
To make sure we can select a winner, we need to be able to find your post and your Instagram account. Make sure your profile is set to public so that we can see all your fearlessness. Winners will be announced on Friday, July 31st

Even if you don’t win an outfit, we have a little surprise for you on the 1st of August. Sign up for the Jogha pre-sale below to receive your special gift by email!

So, what are you waiting for? Start sharing the post from the @joghacom Instagram account and have the chance to win your Jogha Fearless outfit!

 



 

 

More details about the contest rules and regulations can be found here

 

Models left to right: @denise.a.campbell, @martinevd11 and Claudia

Jogha Fearless collection launch

Back in 2013 I had the dream of starting my own sportswear line. Now, the second Jogha sportswear collection, the Fearless collection, is finally almost ready for launch! Last week was busy with some final preparations as we had the official photoshoot and on the very same day, I flew off to Thailand for a 48 hour production trip.


(P.S. Do you want to be the first to see the new collection? Scroll down and subscribe to receive an invitation for the online launch!)

On November 17th 2014, we launched the very first Jogha sportswear line named, the Badass collection. This collection truly was a great success and we learned so much from the first range of clothing. We believe in the phrase, “Do the best you can, until you know better. Then when you know better, do better”. So now all that we want is to be even better! We took our time and turned to the most important people: our Jogha customers. They spoke and we listened. They gave us so many great ideas and now we bring you the improvements in our new sportswear, the Fearless collection.

 

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What exactly did we improve?

We made lots of changes to improve the general fit of all of the garments as well as designing additional features and adding new variations. As all of the small sizes of the Badass collection sold out quickly, we decided that we needed to have more small and medium sizes available for the Fearless collection so that you won’t be disappointed.

Tights and bottoms: The feedback we received about our Long Tights was that they weren’t exactly very “long”, but more an above the ankle length. For the Fearless collection we ensure that we have made the Long Tights longer and we’ve also added a new capri length legging with a completely new look and feel.

Tops: We listened very closely to all of the feedback considering the sports bras as this is such an an essential item in a woman’s sportswear wardrobe. Firstly we made big changes to our Racerback Bra, so much so that you won’t even recognize it as the same bra any more. Not everything has completely changed however, the Gym Bra returns as before but with an overall improved fit. And lastly, because a bra is so important we added a completely new style, the Sports Bra, that will blow your mind.

Jackets: The Reversible Jackets are now made from a new revolutionary material and we decided to make the fit a little more oversized, so you can snuggle away in it after your workout.

The magic behind the Jogha brand

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Fair wear and Sustainability

We are a fair wear brand that has demanded sustainable production from day one. But this isn’t something we have been advertising because it’s normal to us, it’s what just we do. However by not communicating this directly to our customers, we risked the chance that they didn’t even know the extent of how awesome their sportswear was! But the newest sustainable feature of this collection, DryDye technology, is just too incredible not to share it with you. This exclusive technology is a completely waterless dyeing method which uses recycled C02 to dye the DryDye pieces in this collection and is the first of many sustainable ways we want to produce our sportswear.

The Fearless Photoshoot in Rotterdam

To capture the new Fearless collection, our incredibly talented photographer Victor Kruit shot around 1500 pictures during the official photoshoot last Wednesday in Rotterdam. With over 6o pieces in this collection, the shoot took place from 8am in the morning to 5pm in evening. It was the first time that we were able to see the collection come to life thanks to the help of our beautiful models and it was amazing!

jogha week 1

48 Hour production trip to Thailand

Just as well, I am a CEO in sneakers and straight after the shoot I has to rush off to Schiphol Airport and hop on board of a flight to Thailand. But this wasn’t for a holiday. I took the trip to visit the factories we work with, as there were still some small things we noticed on the photoshoot which had to be changed and taken care of asap!

 

jogha week 2

 

After the very last fitting I was given an exclusive a tour through the factory where I got to witness the start of the production of the full collection!

 

Pre-sale starts August 1st

It’s important to us that you know exactly where Jogha comes from, what goes into designing the garments, the production process and launch. And now we want to tell you what you’ve all been waiting for… the Fearless collection will be launching with a pre-sale on the 1st of August! Subscribe to the Jogha newsletter to stay up to date so you can be amongst the first to get your hands this collection! 

Subscribe to the Jogha Fearless Launch


NEW COLLECTION – Jogha Sweat Collection now for sale

Today marks the arrival of the new Jogha Sweat Collection! Each item will let you get your zen on when you’re taking that chill time you deserve so you can fearlessly rock your workouts like a Badass! Get your hands on this ultra-soft collection, made from 100% organic cotton it looks effortlessly stylish, in and out of the gym! 

We love the simple combination of the white and grey tones that shows off each garment no matter what you decide to wear it with! Every piece is consciously designed to bring freedom and mindfulness to all of your movements by providing a subtle fit with full functionality. Read on for out more about those extra details that Jogha has consciously designed to make sure all you Fit Girls stand out!

 

The Sweat Collection story

Schermafbeelding 2015-05-27 om 10.45.22At Jogha, being mindful of the environment is as much of a priority as looking good in your surroundings. The collection might appear minimalist but it makes a simple statement that is by no means understated. Every aspect of this collection is certified ecological. What does that really mean? Well, from sourcing the materials, to the production, every piece lives up to your expectations and is made of 100% organic cotton. Rest assured that you can feel even more awesome in your Jogha clothing knowing that you helped the world out a little too!

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BREAKING NEWS – Fabulous Jogha mats now for sale

We cannot keep it in any longer: today Jogha releases the most fabulous fitness mats you’ve ever seen. The eco friendly, washable mat comes in five bold prints so you can prioritize your style without compromising your workout. You might recognise some of the prints, but don’t be fooled, these mats are like no other you have used before! Reward yourself for sweating your butt off in the gym or get your BFFF a cool present for always sticking by your side. Check out these 5 awesome prints!

Stand out in your gym class

The range of mats are designed with some of the most popular prints from the Badass collection and feature two exclusive new designs! A fitness matt that matches your outfit? That’s pretty f*cking stylish right? These fitness mats will definitely make you stand out in every gym class.

Jogha Limitless Mat

Jogha_Mat_A_02Laura

 

Jogha Ibiza Mat

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Jogha Ethnic Change Mat

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Jogha Jungle Mat

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Jogha Colourful Leopard Mat

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Form and function

At Jogha, fitness isn’t superficial and the Jogha mats are no exception. The thick cushion material of the mat has a soft rugged surface, designed for the maximum protection of your body as you move from one yoga pose to another or when you are going hard doing those crunches. The absorbent material of the mat also means that you won’t worry about slipping when you work up a sweat.

For use at home or at the gym

Whether you work out at home or at the gym, the mat will hold its shape when it is rolled up and rolled out, over and over again. The strap will keep it in place to carry it with you, because of course you will want to take it with you at every opportunity. Now go rock that workout in style!

My favourite workOUTfit

I like to run. But when it’s winter time, it can be pretty hard to find the right clothes that fit the weather. It can be pretty cold outside, so you have to dress properly. However, you also have to find clothing that is not too hot when you’re working out. Decisions, decisions.. Here’s my favourite workOUTfit that I wear when I am running outside during winter time. 

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Long Tights

Long tights are the perfect solution for a run. They’re warm enough to not freeze to death outside and they’re not too hot when you’re working out. Furthermore, I love leggings, especially when they have a cool design. In this picture I’m wearing the long tights from Jogha. I chose for for these long tights since they have a nice and striking print while I keep the rest of my clothes pretty neutral (Except for the shoes of course ;)). Nice to know: this print is called the Ikat print.

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De Patatgeneratie tested Jogha’s Ethnic Unique Long Tights

Sabien from De Patatgeneratie wrote an awesome review on her blog about the Jogha tights! We translated it for you to see what she has to say about the Ethnic Unique tights.

I can be very critical when it comes to sports clothes. Tops are just fine when they’re only 10 euros and from H&M, but when it comes sports bras, I can get really picky (I have a huge scar on my thorax from one of my old sports bras). The same goes for tights, leggings or whatever you want to call them 🙂

Back in the day, you wouldn’t caught me dead in tights when working out. The results of years of cycling, snowboarding and hockeying all in combination with my short legs =  a no-go for tight pants. Until one day I ran in a tights…I was hooked immediately. Since then I’ve had a preference for the Nike Epic Tights which in my opinion couldn’t be defeated by any other.

That’s when I saw that Aranka from #FITGIRLCODE launched Jogha, a Luxury Sportwear line. It looked good. Especially when Annemerel wrote a review saying the tights were of the same quality as the Nike Epic tights. And even though the Nike Epic tights are really good, I was getting a little tired of the Nike marketing machine. I got the chance to test the Jogha tight and that’s just what I did!

The last couple of weeks I took spinning classes, ran, did yoga, strength training and a body pump lesson and I watched a lot of Netflix in my Ethnic Unique Long Tights. I also washed them 3 times. Do you want to know my real, honest and not-sponsored opinion?

  • Pocket = Plus. Muy importante! A pocket in the waistband for my key when I go for a run.
  • Waistheight = Good. Not to high (my first tights came up to my armpits, like a strapless jumpsuit) and not too low which means you don’t have any crack when squatting.
  • Material = Nice and sturdy! Without any problems it survived the squat- & cellulite test! (I asked my boyfriend to check if he could see my underwear while I was holding 60 kilos in my neck).
  • Chord = Present. When you go for a run in a tight that slides down your butt, you can really get in a bad mood and you have to stop to pull up your pants. A real no-go.
  • Design = Brilliant. Seriously, I really love tights with prints. However, I’m only 1.66 metres and I have sculpted, firm legs. Not always the best combo. Nevertheless, this design is especially made for you so that your legs look slimmer and your butt less big. Moreover, this is all accompanied by a nice print. I think they did a great job.
  • Price = Ok. Back in the days, I would not have paid €75 euros for a legging. But after my Hema, H&M and Primark tights that were so incredibly bad, it’s better to invest in a durable tight of 75 euros in stead of tights that are see through, slide of your butt or tights in which you don’t feel comfortable in. If you sum up tof he prize all the cheap tights, it’s more than 75 euros.

In short: It’s a good pair of tights. Nike Epic quality, but with an even better (!) design and now one of my favorite tights in my tight collection. You can buy your Jogha clothing here and because this is a review, I also included some pictures of the tight. Shot by Object d’Amour. 

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The story behind Jogha – Ikat

A year ago I decided that my sales job at a marketing firm was a waste of my talent. I was always looking for stylish sportswear. Although the materials of existing sportswear were great, the clothing did not really match my personal style. What I didn’t find during my quest for the perfect sportswear, I decided to make myself. This is how Jogha came to exist. Luxury sportswear for busy women who do not only want to look their best but also be their very best, inside and outside of the gym. Each week I’ll share a chapter of the story behind Jogha.

It’s been a month since Jogha is officially for sale. I have to admit that I was just a tiny bit nervous the first few weeks 😉 Would everyone like my first collection just as much as I did? The whole # FITGIRLCODE team was crazy about it, but what would the rest of the world think of the Badass Collection? When the first people started posting pictures of their Jogha outfit I felt so proud. Girls all over the world were actually wearing my clothes. Pinch me I’m dreaming! I got so much great feedback on every garment. People really like the quality of the sportswear and think it’s definitely worth investing in good sportswear like Jogha. Sportswear that supports you even in the toughest situations!

Fashionbirds:”That’s right… I basically live in my Jogha pants!”

Ikat: a true art piece
Besides the Colourful Leopard and the Etnique Unique I was looking for an edgy but classic print. Looking for inspiration I went to one of the most fashionable cities in the world: Paris. I came in contact with a guy from California who eventually made the Ikat print. If you look closely, the Ikat print is build up in layers and is more a piece of art than a print.

 

B101_Ikat_Print_1Long Tights Ikat
The Jogha Long Tights are also the first ones I designed. In my research to design the perfect running tights, I came across some interesting insights. Fit Girls wanted a cool print, but some of the prints were not flattering and accentuated their upper legs. That is why we combined a black base with bold prints for support and streamlined physique. We used flatlock stitching to prevent chafing and added an extra panel on the side to create a curve that flattered.. well.. the booty!

 

 

T110_Ikat_Print_1

Gym Bra Ikat
The gym bra was designed to create a push up effect while still keeping your ladies in place. The soft elastic bands are comfortable yet firm. All materials that we used manage moisture and give you more confidence during your workout.

 

Get a free #FITGIRLCODE beanie!

We’re having a party, because only till 9th December 23.59 CET you get a free beanie with every purchase over 50 EUR! YAY! This goes for #FITGIRLCODE gear as well as Jogha clothes! Let’s get shopping! 

Get a free #FITGIRLCODE beanie!

Print Jacket

Jackets are perfect for cold weather! The best thing about this jacket is that you can wear it inside out. If you don’t feel like wearing a print, you can always wear a black jacket. This jacket shows you the true meaning of multifunctional.

 

 

 

 

 

Gym Bra

If you are going for a workout in the gym and want to feel fashionable and comfortable, this gym bra is perfect for you. Combine it with a long tights or a muscle tee and show your strength!

 

 

 

 

 

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Hoodie Yoga Comfy

Doing some yoga poses can be really relaxing after or before a stressful day. But some days drinking wine in yoga pants sounds like a way better idea. Go pour yourself a glass (or two)!

 

 

 

 

Long Sleeve

When it’s summer you easily go for a tank top or a T-shirt. Because the winter is much colder, you can go for a long sleeve. Nice and warm. Plus, this nice color will pimp up every outfit!

 

 

 

The story behind Jogha – Colourful Leopard

A year ago I decided that my sales job at a marketing firm was a waste of my talent. I was always looking for stylish sportswear. Although the materials of existing sportswear were great, the clothing did not really match my personal style. What I didn’t find during my quest for the perfect sportswear, I decided to make myself. This is how Jogha came to exist. Luxury sportswear for busy women who do not only want to look their best but also be their very best, inside and outside of the gym. Each week I’ll share a chapter of the story behind Jogha.

Last week I told you about my attempt to become a fashion designer in 30 days. When I tried to start my business I wanted to do everything myself. Soon I realized that I needed real professionals to help me out. After my business plan was finished I contacted a fashion designer. She was the first freelancer who became part of the Jogha team. I made the initial concept for the collection and she made sure all the technical aspects of the garments were right. Together we created a sports brand, which sculpts and streamlines the female physique and appears luxurious and fashionable at the same time.

Colorful leopardcollage

Why is the leopard so colourful?
Funny fact about the Colourful Leopard print…. You’d probably think that it got invented before the Animal Collage print, which is a blend of several animal prints, but actually it was the other way around! After I finished the Animal Collage tight I kept staring at the leopard fabric and thought: “This print needs a more prominent place in my collection.” This is how the entire Colourful Leopard line came to exist. A girl can never have too much leopard, right? Even the hangtag is completely devoted to this awesome print.

Long tights Colourful Leopard
B101_Leopard_Print_1The Jogha Long Tights was the first garment I designed. In my research to design the perfect running tights, I came across some interesting insights. Fit Girls wanted a cool print, but some of the prints were not flattering and accentuated their upper legs. That is why we combined a black base with bold prints for support and streamlined physique. We used flatlock stitching to prevent chafing and added an extra panel on the side to create a curve that flattered.. well.. the booty!

 

B109_Leopard_Print_1

Colourful Leopard X Solid Black Reversible Jacket
The sealed seams, zipper pockets, water resistant exterior and the moisture management interior make this the ultimate and most versatile jacket that will guide you in enhancing your performance.This jacket is especially created for women who want to look their best inside and outside the gym. Wearing this jacket it’s absolutely no shame to go out for lunch after you had a kiler workout. Turn this jacket inside for a unique and fashionable look.

 

 

If you have any questions about the collection or are an aspiring entrepreneur yourself, don’t hesitate to contact me!

Jenny’s review on Jogha

Jenny from Healthyfans made an awesome review on Jogha: the new fashionable sports brand. Because we liked it so much, we decided to translate it and to share it with you! 

Jenny: Started as an idea, evolved into a garment to help you discover the badass within. I couldn’t really believe it. Your own brand of clothing?! That’s so awesome! Aranka, I am so incredibly proud of you. A couple of weeks ago, me and some other Fit Girls such as Annemerel, Esmee & Laura were asked to do a fotoshoot for Jogha. These pictures would be used for a spread in Cosmopolitan Magazine. If I wanted to join? HELL YEAH! Unfortunately, I couldn’t make it that day. I was really bummed out, but I had to do an important exam.. ARGH!

IMG 6323 1024x682 New: Jogha!

IMG 6321 1024x682 New: Jogha!

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Special Black Friday Deal

It’s Black Friday and we’ve made a special Fit Girl deal just for you! With every purchase over 50 EUR in our webshop you get a free water bottle. This goes for #FITGIRLCODE items as well as Jogha gear. YAY!

 

How to work out like a Fit Girl

Don’t you just love this look? Fit Girl @martinevd11 is rocking it with the IKAT Loose Short and IKAT Gym Bra. The White Muscle Tee makes sure you feel comfortable and still show off your awesome gear!     

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How to chill like a Fit Girl

We train like beasts, but love to chill as well. Thank God for rest days! Left you see @fitgirlchris with het full on JUNGLE outfit. Aranka is ready to chill with her JUNGLE Loose Pant. Awesomeness!    

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How to be a yogi Fit Girl

Ready to sweat at hot yoga? How about rocking it in the IKAT Racerback Bra and Booty Short? Make sure to always drink enough water! And if you spend 50 EUR of more today in our webshop, you’ll get the #FITGIRLCODE water bottle for free!

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Get your Fit Girl Crew!

Working out with your BFFF’s is so much more fun than working out alone! Grab your girl and go for a kick ass work out. Show the world what you’re made of. YOU’RE A FIT GIRL!    

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We’d love to see you rocking the #FITGIRLCODE and Jogha gear so be sure to tag Jogha and #FITGIRLCODE in your pictures. And don’t forget: this Monday we start shipping all the Jogha clothes! YAY!

The story behind Jogha – Etnique Unique

A year ago I decided that my sales job at a marketing firm was a waste of my talent. I was always looking for stylish sportswear. Although the materials of existing sportswear were great, the clothing did not really match my personal style. What I didn’t find during my quest for the perfect sportswear, I decided to make myself. This is how Jogha came to exist. Luxury sportswear for busy women who do not only want to look their best but also be their very best, inside and outside of the gym. Each week I’ll share a chapter of the story behind Jogha.

Ethnic unique - collage

 

My Best Friend Youtube
Of course I had to write a business plan to raise seed money and make my dreams come true. To support the ideas I had about Jogha I had to show some initial designs. Of course, I had no money to pay for a fashion designer, so I decided to reach out to one of my best friends: YouTube. The InDesign tutorials I found here taught me some basic designer skills. I didn’t have enough money to buy the whole InDesign program either, so I also had to work with a time frame of a free 30-day trial. I really wanted to make this thing happen, so I didn’t stop until I was satisfied!

Where it all started…
The Ethic Unique print was the first print I chose for the Jogha Badass collection. Back then, the print was just called “ethnic”.  The print was handpainted by a printmaker from California I met when I was at a fabric fair in Paris. The print was quite large and actually not suitable for clothing. There would be a lot of waste in fabric if we would use this print the way it was originally designed, as a symmetrical print. Stubborn as I am, I decided to use the print despite the difficulties. Now, every tight and bra is unique, hence the name!

 

B101_Ethnic_Print_1Long tights Etnique Unique
The Jogha Long Tights are also the first ones I designed. In my research to design the perfect running tights, I came across some interesting insights. Fit Girls wanted a cool print, but some of the prints were not flattering and accentuated their upper legs. That is why we combined a black base with bold prints for support and streamlined physique. We used flatlock stitching to prevent chafing and added an extra panel on the side to create a curve that flattered.. well.. the booty!

 

T112_Ethnic_Print_1

 

Racerback Bra Etnique Unique
It took 7 samples to give the Racerback Bra the perfect fit! We created this style to be versatile, functional for both high intensity sports like running and comfortable enough to do yoga in. The Racerback Bra has a light padding for comfort and a mesh interior for ultimate breathablity.

 

 

If you have any questions about the collection or are an aspiring entrepreneur yourself, don’t hesitate to contact me!

We are proud to present to you… Jogha!

You might have already seen hints of it on our Instagram account or Facebook… And now the day has finally come to launch my baby: Jogha, a new luxury sportswear brand. Jogha started as an idea and evolved into a garment to help you discover the badass within. Check out the story behind Jogha now!

Jogha was created out of the need of women to have both a high quality and fashionable sports outfit without having to compromise on either of these two aspects. Women who want to look good and get the best out of themselves, during their work out and after it. With these women as its muse, Jogha now launches its debut Badass Collection. The collection consists of fashionable prints straight of the runway, designed to mix and match and become your favorite outfit. The high-end materials make up the perfect fit and the moisture management materials ensure a stylish look and ultimate comfort during your workout.

If that’s not awesome enough for you, let me explain how this idea came into my head and how it evolved into something actually tangible. I have always been an entrepreneurial spirit and cherished the dream to start my own business someday. When I was looking for fashionable sportswear, I could find lots of high quality gear but nothing that matched my inner fashiolista. So I decided… Why not make it myself?

The ones I cannot thank enough in this journey are all of you. Yes, you, you who are reading this right now. You Fit Girls have inspired me and have given me insights into what women are looking for in their ideal sportswear. And that’s how Jogha came into existence, a brand for strong women who chase their dreams. I think it’s safe to say that we all believe that if you feel good in what you wear, you can excel in what you do. Let’s excel in the gym. In our yoga class. In our daily morning run. Let’s discover all of our badasses within!

SO, #FITGIRLCODE COMMUNITY: THIS ONE IS FOR YOU: WWW.JOGHA.COM

 

Love, 

 

Aranka

Fashion: Cozy Yoga Time

Hi Girls! It’s getting colder and the days are getting shorter. For most girls this is the time where we switch some of our nice sunny outdoor workouts for cozy indoor activities. Personally I love doing yoga in the winter, because it keeps my muscles long and warm. It’s one of the best ways to prevent injuries! Also, it’s a really good excuse to check out the latest Fall & Winter yoga collections. I picked my personal favorites to show you today for some cozy yoga time!

beanie-here-done-that-black

 

Beanie here, done that

When you hit that fresh cold air after a yoga lesson, make sure to keep your head warm with our  cool beanies, available in black and grey!

 

 

Nike-Victory-Define-Womens-Sports-Bra-605711_685_A_PREM

 

Victory Define Sports Bra (Nike)

What a gorgeous colour, right? I love this sports bra for yoga, because of the low neckline. It matches perfectly with any flowy yoga top. The racerback will provide the support you need.

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